The Buy Nearby campaign is an ongoing, year-round, feel-good campaign intended to create excitement about the great shopping in Michigan and the advantages of supporting retailers and communities in Michigan. You can think of it as a “shop local” campaign for the entire state. The campaign is designed to get everyone excited about the great places and great shops in Michigan and get shoppers committed to buying in Michigan.
The campaign runs throughout the year and is formally celebrated on the first weekend in October, called “I Buy Nearby Weekend.” The two-day special shopping weekend, which this year falls on Oct. 7-8, will include a drawing for a $500 gift card to one lucky shopper who posts a photo of buying nearby with the hashtag #ibuynearby.
In addition to promoting the fun and value of shopping at Michigan retail businesses, the Buy Nearby campaign is designed to be an economic driver for the state.
Did you know that there are about 1,600 independently owned and operated retail establishments in Macomb? Support Buy Nearby in Macomb County this weekend. Check out our interactive map of independently owned and operated store throughout the county.
Shoppers and retailers are encouraged to use social media to post photos and comments during “I Buy Nearby Weekend,” as well as throughout the year, about their great experiences when they Buy Nearby.
The Buy Nearby campaign was created by the Michigan Retailers Association and launched in April 2013. The 2017 campaign is sponsored by DTE Energy (title sponsor) and Retailers Insurance Company (supporting sponsor). Contributions to the campaign can be made on the Buy Nearby website at www.BuyNearbyMI.com.